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more than flowers
creative direction for FLOOVE F/W 2023
Since forever women have been compared to flowers - beautiful, delicate, fragile. Only so often forgotten is the inert power of creation they hold.
The collection pieces named after female artists are on ode to those who empowered with their art, taking back the motive that was forever ours: flowers.
Stark contrasts, maximalist styling and a bohemian set design are stylistic choices meaning to pay homage to the independent women of the bohème.
The visual language references slavic culture rooted in folklore, and superstitious beliefs - made contemporary. Modern witches, gathering together like a coven - with a cosmopolitan and cake. Gossiping and shaping the future. The only thing burning is a candle for tarot.
Client: FLOOVE

Photographer: Hanna Kantor
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