FLOOVE Fall/Winter 2023
Creative Direction Fashion Campaign "More Than Flowers"
Since forever women have been compared to flowers - beautiful, delicate, fragile. Only so often forgotten is the inert power of creation they hold.
The collection pieces named after female artists are on ode to those who empowered with their art, taking back the motive that was forever ours: flowers.
Stark contrasts, maximalist styling and a bohemian set design are stylistic choices meaning to reflect the topic of female strength. A throwback to the independent women of the bohème.
With this campaign I wanted to highlight the power within women, which in fact is mysterious, strong willed and individual. Modern witches, gathering together like a coven - with a cosmopolitan and cake. Gossiping and creating the future. The only thing burning is a candle for tarot.
Client: FLOOVE
