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more than flowers

creative direction for FLOOVE F/W 2023

Since forever women have been compared to flowers - beautiful, delicate, fragile. Only so often forgotten is the inert power of creation they hold.

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The collection pieces named after female artists are on ode to those who empowered with their art, taking back the motive that was forever ours: flowers. 

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Stark contrasts, maximalist styling and a bohemian set design are stylistic choices meaning to pay homage to the independent women of the bohème.

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The visual language references slavic culture rooted in folklore, and superstitious beliefs - made contemporary. Modern witches, gathering together like a coven - with a cosmopolitan and cake. Gossiping and shaping the future. The only thing burning is a candle for tarot.

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Client: FLOOVE

Photographer: Hanna Kantor

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