in bloom

creative direction for FLOOVE S/S 2023

Flowers for spring? Groundbreaking. Well..kind of. 

They certainly are timeless. So is FLOOVE fashion: made to order, out of quality fabrics - created to last a long time. And just like flowers take time to grow until blessing us with their bloom, slow fashion assures quality and sustainability. Like a bouquet of flowers it’s an everyday luxury.

With a minimal background and bohemian aesthetic we wanted to let the dresses take the center stage. Inspired by the brand's mission we wanted to emulate a nostalgia for nature. The set design is referencing the wild 70s - because flowers have power to change the world. Even if it's only the fashion world, for right now.

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Client: FLOOVE