Magazine Publication

"Fine Art Goes Mainstream Again"

"The popularisation of fine art by celebrities like Kim K through social media in general not only leads to masses visiting exhibitions of lesser known artists (at least in the mainstream), like Yayoi Kusama, but it also transforms the artist himself into a celebrity whose art is being bought by renowned galleries and museums, and whose art is produced just to be worthy of an Instagram shot. This leads me to the question whether this is pure interest or a form of extortion. If we treat museums as businesses, then the answer is yes, it is pure interest. But if we see them for what they are – temples of art and knowledge – then the instagrammability and superficial popularity demean the calling that these institutions have. Or had. Maybe we are not witnessing the democratization of art after all, but its capitalist exploitation instead?"

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OpenCall Magazine is an international print magazine and online platform dedicated to photographers, musicians, and visual artists. Founded in 2018 by fashion photographer Hanna Kantor to promote emerging artists. Distributed in London, Milan, and Poland.