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CreatiF Center
creative direction & brand strategy
The goal was to relaunch and establish the CreatiF Center as an innovative project with a startup spirit. We developed the brand strategy & implemented it across digital and offline marketing channels.
The challenge here was translating the project’s complex content — such as the preservation of cultural and cinematic heritage and the exploration of innovations in film—into a coherent visual language.
The result is a minimalist design that visually connects three subprojects and provides the film footage with the necessary space to make an impact. The result was a brand identity at the intersection of art and technology, with high recognition value. Minimal and edgy—perfectly suited for the target audience.
re:collect
creative direction & brand strategy
re:collect is a screening concept we developed for the film heritage sub-project of CreatiF Center. re:collect brings the archive of the University of Television and Film back to live and to the screen.
The goal was to establish a distinct curatorial brand that translates archival material and films into a contemporary discourse on memory, relevance, and cinematic practice.
The name re:collect encompasses “remembering,” “collecting,” and “recalling,” and at its core represents the format’s mission.
We created a sub-brand, social media strategy, and brought the screening concept to cinemas.
All re:collect images are courtesy of the archive of the University of Television and Film in Munich (HFF).
The CreatiF Center at HFF Munich is an experimental laboratory for the innovative testing of new technologies in film and television production. The CreatiF Center's mission is to establish new ways in the film production process, post-production and the utilization and distribution of film material.
More about the CreatiF Center project here.
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